Privacy policy

Privacy Policy

Last updated: 27 August 2026

PATRICE FRANSEZ places great importance on your privacy and the protection of your personal data. In this Privacy Policy, we explain which personal data we collect, why we process it, with whom we may share it, how long we retain it and what rights you have.

This Privacy Policy applies when you visit our website patricefransez.com, place an order, use an account, contact us, subscribe to marketing communications or otherwise use our services.

1. Data Controller

The following business is responsible for the processing of personal data as described in this Privacy Policy:

PATRICE FRANSEZ
Koolmijnlaan 146/1
3550 Heusden-Zolder
Belgium
VAT number: BE0538.692.468
Telephone: +32 486 93 98 58
Email: info@patricefransez.com

More company and contact information can be found in our Legal Notice.

2. What personal data do we collect?

Depending on how you use our website and services, we may collect and process the following personal data, among other information:

Contact details: name, email address, telephone number, billing address and delivery address.
Order and transaction data: products ordered, selected variants, order number, purchase history, returns, refunds and other transactions.
Payment data: information necessary to process your payment. Full payment card details are generally processed by our payment providers and are not stored directly by PATRICE FRANSEZ.
Account data: information associated with a customer account, such as login details, preferences and account settings.
Communication data: information you provide when contacting us, registering a return, submitting a complaint or using customer service.
Technical data: IP address, browser type, device, operating system, language settings and technical information about your connection.
Usage data: information about how you use our website, which pages and products you view, your shopping cart and your interactions with our website.
Marketing data: your newsletter subscription, marketing preferences and interactions with marketing communications.

3. How do we collect personal data?

We may collect personal data:

directly from you, for example when you place an order, complete a form, create an account or contact us;
automatically when you use our website, for example through cookies and similar technologies;
through Shopify and other service providers necessary for the operation of our online store and services;
through payment providers, carriers, marketing platforms and other business partners, where necessary and legally permitted.

4. Why do we process your personal data?

We process personal data for purposes including:

processing and fulfilling orders;
processing payments;
shipping and delivering orders;
managing returns, refunds and complaints;
managing customer accounts;
answering questions and providing customer service;
preventing and investigating fraud, misuse and security incidents;
improving and securing our website and services;
analysing the use of our website;
complying with legal, tax and administrative obligations;
sending marketing communications where a valid legal basis exists;
displaying relevant product recommendations and, where permitted, personalised advertisements.

5. Legal bases for processing

We only process personal data where a valid legal basis exists. Depending on the processing activity, this may include:

Performance of a contract: for example, to process your order, payment, delivery or return.
Legal obligation: for example, for accounting, tax legislation and statutory administration.
Legitimate interests: for example, for fraud prevention, security, customer service and improvement of our services, provided that your fundamental rights and freedoms do not override those interests.
Consent: for example, for certain marketing communications and non-essential cookies where consent is legally required.

Where we base processing on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

6. Orders, payments and delivery

To fulfil an order, we process data necessary for payment, invoicing, delivery, customer service and any returns.

Payments may be processed by external payment providers. These parties may process your personal data in accordance with their own privacy terms and applicable legislation.

For delivery of orders, necessary information such as your name, delivery address, email address and telephone number may be shared with the relevant carrier.

7. Shopify

Our online store is provided through Shopify. Shopify processes certain personal data to make the online store, checkout, security, transactions and other technical functions available.

Depending on the Shopify services used, Shopify may process data in countries outside the European Economic Area. Where necessary, appropriate legal safeguards must be applied.

More information about Shopify's processing of personal data can be found in Shopify's Privacy Policy.

8. Marketing and newsletters

When you subscribe to our newsletter or other marketing communications, we may process your name, email address, purchase data, interests and interactions with our communications in order to send relevant messages.

For email marketing and marketing automation, we may use specialised service providers, including Klaviyo.

Accepting our Terms and Conditions does not automatically mean that you consent to marketing communications.

You can unsubscribe at any time using the unsubscribe link in our marketing emails. After unsubscribing, we may still send you necessary non-commercial messages, for example regarding an order, payment, return or account.

9. Cookies and similar technologies

We use cookies and similar technologies to ensure our website functions properly, remember preferences, measure performance and, depending on your choices, enable marketing and advertising.

For cookies that legally require consent, we place them only after you have provided your consent.

More information about the types of cookies we use and how you can manage your preferences can be found in our Cookie Policy and through the cookie settings on our website.

10. With whom do we share personal data?

We do not sell your personal data as a standalone commercial database.

To provide our services, personal data may be shared with parties such as:

Shopify and technical ecommerce service providers;
payment providers;
carriers and logistics partners;
hosting, cloud and IT service providers;
marketing and email platforms;
analytics and advertising partners, where legally permitted and depending on your cookie and privacy choices;
accounting, legal and other professional advisers;
government authorities or other parties where we are legally required to disclose information.

Service providers may process personal data only for the agreed purposes and in accordance with applicable privacy legislation.

11. International transfers of personal data

Some of our service providers may be located outside the European Economic Area or may process data outside the EEA.

Where personal data is transferred to a country outside the EEA, we ensure that a valid transfer mechanism is used where legally required. This may include, for example, an adequacy decision by the European Commission or Standard Contractual Clauses approved by the European Commission.

12. Retention periods

We do not retain personal data for longer than necessary for the purpose for which it was collected, unless a longer retention period is legally required or justified.

The exact retention period may differ depending on the category of data and may depend on factors including:

the duration of our customer relationship;
statutory accounting and tax retention obligations;
the need to handle warranties, returns or complaints;
the establishment, exercise or defence of legal claims;
your marketing and privacy choices.

When personal data is no longer necessary, we delete or anonymise it to the extent reasonably and legally possible.

13. Security

We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, alteration and unauthorised disclosure.

However, no digital system can guarantee absolute security. Therefore, do not share sensitive information through insecure communication channels and protect your account details carefully.

14. Children's data

Our online store and services are not specifically directed at children. We do not knowingly collect personal data from children where this is not legally permitted.

If, as a parent or legal representative, you believe that a child has provided us with personal data that should be deleted, please contact us at info@patricefransez.com.

15. Your privacy rights

Where the GDPR applies, you may, depending on the circumstances, have the following rights, among others:

the right to information about the processing of your personal data;
the right of access to your personal data;
the right to rectify inaccurate or incomplete personal data;
the right to erasure of personal data where the legal conditions are met;
the right to restriction of processing;
the right to data portability;
the right to object to certain processing activities;
the right to object to direct marketing;
the right to withdraw consent at any time where processing is based on consent;
rights relating to solely automated decision-making and profiling, where applicable.

These rights are not absolute. In certain circumstances, the law may permit or require us to continue processing certain data.

Would you like to exercise a privacy right? Contact us at info@patricefransez.com. We may request additional information to verify your identity before processing a request.

16. Right to object to direct marketing

You have the right to object at any time to the use of your personal data for direct marketing.

For email marketing, you can use the unsubscribe link at the bottom of our marketing messages.

17. Complaints about personal data

Do you have a question or complaint about how we process your personal data? Please contact us first at info@patricefransez.com so that we can investigate your question or complaint.

You also have the right to lodge a complaint with a competent data protection supervisory authority.

In Belgium, you can contact:

Gegevensbeschermingsautoriteit (GBA)
Drukpersstraat 35
1000 Brussels
Belgium

Depending on applicable law, you may also lodge a complaint with the competent data protection authority of your habitual residence, place of work or the place where the alleged infringement occurred.

18. External websites and services

Our website may contain links to third-party websites, social media or services. PATRICE FRANSEZ is not responsible for the privacy policies, security or content of websites operated by third parties.

We recommend that you review the privacy policies of these external parties before providing personal data to them.

19. Changes to this Privacy Policy

We may amend this Privacy Policy when our services, technologies or legal obligations change.

The most recent version will be published on this website. In the event of significant changes, we will inform users where required by applicable law.

20. Contact

Do you have questions about this Privacy Policy, the processing of your personal data or would you like to exercise one of your privacy rights? Please contact us:

PATRICE FRANSEZ
Koolmijnlaan 146/1
3550 Heusden-Zolder
Belgium
Telephone: +32 486 93 98 58
Email: info@patricefransez.com

More information about our general terms of sale can be found in our Terms and Conditions.